MIT’s brand communicates our impact in the world.
Our brand reflects a globally recognized and respected institution. When you leverage the brand in your communications, you share in the energy and excellence that defines MIT.
The MIT logo is recognized around the world. We’ve simplified and modernized it to work more effectively across today’s many communications environments.
With more vibrant core colors and an exciting secondary palette, our brand system embodies MIT’s vitality and dynamism and provides new opportunities for creative expression.
A simplified brand architecture helps us tell our story more clearly and consistently, making it easier to bring the MIT brand to life.