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MIT’s brand communicates our impact in the world.
Leverage the brand in your communications to share in the energy and excellence that defines MIT.
![Conceptual designs of a black t-shirt that says Massachusetts Institute of Technology in white next to an MIT red hooded sweatshirt with a bright red MIT logo.](/sites/default/files/styles/homepage_desktop_2x/public/2023-08/shirts.png?itok=6RJqIRef)
Conceptual designs
Optimized
The MIT logo is recognized around the world. We’ve simplified and modernized it to work more effectively across today’s many communications environments.
![Conceptual designs of a sticker, confetti tote bag, and mind and hand button with the MIT logo and branded design elements.](/sites/default/files/styles/homepage_desktop_2x/public/2023-08/home-image-bag_2_0.png?itok=GIreDXH_)
Conceptual designs
Bold
With more vibrant core colors and an exciting secondary palette, our brand system embodies MIT’s vitality and dynamism and provides new opportunities for creative expression.
![Conceptual design of three event posters that showcase the colors and typography from the MIT brand system.](/sites/default/files/styles/homepage_desktop_2x/public/2023-09/3posters-revised2.png?itok=MrT3QT3x)
Conceptual designs
Unified
A simplified brand architecture helps us tell our story more clearly and consistently, making it easier to bring the MIT brand to life.
![Conceptual design of an MIT Facilities van. The van is shown in MIT red, with a large bright red MIT logo and Massachusetts Institute of Technology in smaller white text.](/sites/default/files/styles/homepage_desktop_2x/public/2023-08/MIT-van.png?itok=AZ162puc)
Conceptual design