As the Institute’s primary graphic symbol, the MIT logo should appear on all communications, including websites and other digital collateral, print publications, stationery, and signage.
The MIT logo must appear in any of MIT’s core colors when being used in communications collateral. While any color is permitted when using the logo on branded merchandise, we recommend leveraging the core palette when possible.
When using the logo on a background color, the logo must appear in either black or white, with the exception of red-on-red treatments.
Red-on-red variations of the MIT logo were designed to express the warmth and vitality of the Institute and are one of the more spirited interpretations of the brand. No other color-on-color uses of the MIT logo are permitted.
There are no restrictions on the use of background colors. If you choose to use colors outside of MIT’s core palette, we recommend using the expanded palette. To maintain legibility, always check that the background color you choose provides sufficient contrast with the MIT logo. The WebAIM Contrast Checker is a free tool for checking color contrast.
MIT logo in the core palette colors
White logo on the core palette background colors
MIT logo on secondary palette colors
To preserve the integrity of the MIT logo, always maintain a minimum clear space around the mark equal to the width of the M in the MIT logo. There may be some instances where additional clear space is needed to ensure that no other graphics or text appear visually connected to the MIT logo.
Note that this clear space requirement does not apply to the MIT logo next to a DLC logo. In this case, more clear space is required; see the endorsed branding guidelines.
The MIT logo has been designed to work across most applications. At very small sizes it requires adjustments to optimize its appearance and legibility, and we have designed a variation for use in small-scale applications. The following size guidelines will help you determine which logo to use:
Favicons are displayed by web browsers in the header tab or in the browser’s URL bar of your page. The MIT favicon should appear only in black or white.
Include the MIT logo at the top of all web pages in desktop, tablet, and mobile views so your site is instantly recognized as being part of MIT. The logo should link to the MIT homepage. For sub-brand logos, the entire graphic should link to the department’s homepage.
On digital newsletters, include the MIT logo in the header area to indicate your immediate connection to MIT.
For both types of communications, be sure to include the full name of Massachusetts Institute of Technology. You can use the MIT logo lock-up, or you can place the full name in text in the footer contact area of your website or digital newsletter.
On print materials, the logo should be in the same visual field as your department’s logo, such as on a brochure cover. The logo should be considered from the beginning so its presence in your design will be more effective. It shouldn’t be hidden on the back cover or an interior page.
Be sure to include the full name of Massachusetts Institute of Technology somewhere on your print piece, if you are not using it as part of a logo lock-up.