Logos & Marks
The MIT logo is a powerful, globally recognized symbol and serves as the anchor of our brand. The logo lock-up, MIT seal, and Tim the Beaver mascot are also key parts of the system.
The MIT logo is a bold and globally recognized identifier that serves as the anchor of our visual brand.
Lock-ups create a clear connection between our logo and the Massachusetts Institute of Technology name.
The MIT seal is a historical symbol that should be reserved for ceremonial use.
Using illustrations of our mascot is a fun and effective way to build pride and promote campus spirit.