Applying the Brand

The MIT brand works best when applied thoughtfully and cohesively. Following these best practices will help ensure that your department or group fully benefits from the power of our brand.


See examples of the MIT brand in action.

Screenshot of the MIT homepage with the MIT logo and Institute name in white.


Familiarize yourself with best practices for using the MIT logo and other official marks.

Check mark in a green circle next to an x mark in a red circle.


View and download templates for letterhead and presentations.

Title page of the MIT PowerPoint template.

Branded Merchandise

Get guidance for producing MIT-branded merchandise.

Example of a white t-shirt with a black MIT logo.

Photos & Videos

Access the MIT Media Library, a collection of photos and video clips.

Aerial view of the MIT Dome, with the Charles River and Boston skyline in the distance.